Great Wall Motor reported 114,944 vehicle sales for September 2026, down 13.99% from the same month a year earlier. Within that company-wide global total, the TANK brand sold 15,178, down 29.21%, while Great Wall pickups sold 15,020, up 16.43%. The numbers appear in the company's 1 October 2026 September production-and-sales announcement, reproduced here in full by CFi. They are not Australian TANK 300, TANK 500 or Cannon sales figures.
This article was checked 6 October 2026. The headline picture is a generic AI concept of unbranded vehicles, not a GWM factory, port or model photograph. Three original graphics below explain the figures and their limits. The company says its reported volumes are unaudited, not confirmed by its auditor and subject to adjustment. Read the figures as a dated company disclosure rather than a final annual result or a local stock forecast.
What did GWM report for September?
| Company-reported line | September 2026 sales | September 2025 sales | Year-on-year change |
|---|---|---|---|
| GWM total | 114,944 | 133,639 | -13.99% |
| HAVAL brand | 66,558 | 81,923 | -18.76% |
| TANK brand | 15,178 | 21,441 | -29.21% |
| Great Wall pickups | 15,020 | 12,901 | +16.43% |
These are the sales columns in the company disclosure; it separately lists production. The pickup line rose by 2,119 vehicles year on year, while the TANK brand line was 6,263 lower. Those differences are simple subtractions from the disclosed monthly numbers, not an explanation of why demand changed. The announcement does not break TANK down by TANK 300 versus TANK 500 or the pickup line by Cannon variant, country or powertrain.
What about overseas and year-to-date sales?
The same announcement gives 60,019 overseas sales in September and 475,977 overseas sales from January through September. It also lists 41,982 new-energy vehicle sales in September and 261,967 year to date. “Overseas” is a company reporting category, not a synonym for Australia. These lines do not identify how many vehicles were delivered to Australian dealers or registered by Australian customers.
For January–September 2026, GWM reported 920,302 total sales, versus 923,358 for the same period in 2025, a 0.33% decline. Over that nine-month period, the TANK brand line was 142,796, down 13.53%, and Great Wall pickups were 135,826, down 0.29%. That last detail matters: a positive September pickup month does not mean the nine-month pickup total was also up. Monthly movement and cumulative movement answer different questions and should not be collapsed into one trend claim.
The company does not explain the causes of these changes in this short production-and-sales table. Product launches, export mix and delivery timing might matter, but the table alone cannot establish any of them. We therefore do not attribute the TANK decline to an Australian model, a particular powertrain or an accessory market shift.
Why are these not Australian TANK sales figures?
The report is issued by Great Wall Motor Company Limited, with brand and company totals. It has an overseas subtotal, but no Australia-only line and no model-level Australian registration table. A global TANK brand number may include several TANK models sold across multiple markets. A Great Wall pickup line is similarly wider than one Australian Cannon grade. Dividing either line by time or by assumed markets would create an invented local figure.
For an Australia-specific market picture, use an Australian source with the right scope, such as the Federal Chamber of Automotive Industries and its VFACTS reporting, and read the exact brand and model categories in that dataset. A company shipment or sales disclosure and a national new-vehicle sales series can have different definitions and reporting periods. Do not combine them as if they were interchangeable. This article does not claim a September 2026 Australian TANK registration count because the cited company disclosure provides none.
What can a TANK or Cannon buyer actually take from this?
The news shows that GWM's brands moved in different directions in September, and that one headline company percentage hides those differences. It does not tell an Australian buyer whether a TANK 300, TANK 500 or Cannon is in stock locally, whether a selected grade is discounted, or how quickly a dealer can deliver it. For those answers, check the current Australian model specification and an itemised written dealer quote. If your purchase includes towing or touring accessories, confirm the exact local powertrain and build before treating a global brand trend as relevant to fitment.
Readers following the TANK 500 diesel can see our earlier Australian launch facts and current October offer check. Those are separate Australia-specific product and promotion reports. This September article is a company sales disclosure, not an announcement of a new local offer or a revision to those specifications.
The takeaway on 6 October
GWM's September global company sales were lower year on year, with a particularly sharp fall in the TANK brand line, even as its pickup line grew for the month. The nine-month company total was nearly flat, and nine-month pickups were slightly lower. The figures remain unaudited and contain no Australia-only model split. The right conclusion is a mixed global monthly report, not a claim that a particular SUV or ute is selling more or less in Australia.
Frequently asked questions
Did the TANK 300 fall 29.21% in Australia?
The announcement does not say that. -29.21% is the year-on-year change for GWM's global TANK brand September sales, not an Australian TANK 300 model statistic.
Did GWM pickups grow for the whole year?
September pickup sales rose 16.43% year on year. The January–September pickup total was 0.29% lower than the corresponding 2025 period in the same disclosure.
Is the overseas number an Australian delivery count?
No. GWM reports 60,019 overseas sales for September but does not split that line into Australia and other markets in this announcement.
